In 2006 Google bought a new and immediately popular video hosting and sharing service call YouTube for approximately 1.6 billion dollars, even though the service was not yet earning a profit (Karch, M. 2009). Obviously Google could see the potential for such a service which proved to be an instant hit from its early conception.
YouTube videos can be watched from the host site, http://www.youtube.com/ or they can be viewed from locations such as: Blogs, and Webs sites, where the videos have been embedded. To successfully watch a YouTube video, a program call Adobe Flash must be installed, however this is a standard format supported by most browsers (Karch, M. 2009). Very few Digital Immigrants are informed that the new generation of Digital Natives can also source and watch YouTube form mobile devices such as mobile phones, Nintendo DS, ipods, and even Nintendo Wii game systems. This access allows a technology driven generation to obtain random access and fast receipt of information (Prensky, 2001).
There is great potential for YouTube to play a positive role in education (Karimi, 2009). Video's coupled with good teaching pedagogy can strengthen a subjects' curriculum and provoke interest, participation, deeper thinking, and engagement. Kearsley and Shneiderman (1999), suggest that by being engaged in the process of learning, students are intrinsically motivated to learn.
The following YouTube video Give Me Five - A Song About Healthy Eating was used during a unit pertaining to healthy eating for a year two cohort. The video was used to introduce the concepts of attitudes and perceptions, in particular comfort and order (Marzano et al 1997). Students were encouraged to participate in physical movement to a small routine through the duration of the clip. This strategy was used as an interval half way into a long lesson to regain focus and recharge.
The second video Fruit Glorious Fruit was used as an engagement tool at the beginning of the lesson and to provide an introduction the topics to be learnt. Both YouTube video's proved to be successful and were embraced by the students.
Although these video's were downloaded as engagement and classroom comfort and order tools, YouTube provided a new dimension to the delivery of the lesson and allowed a glimpse of where the future of teaching and learning lie.
Bye for now,
Fruit Glorious Fruit
Kearsley, G., Shneiderman, B., (1999). Engagement Theory: A framework for technology-based teaching and learning. Retrieved July 18, 2009, from http://home.sprynet.com/~gkearsley/engage.htm
Prensky, M., (2001). Digital Natives, Digital Immigrants. Retrieved July 18, 2009, from:
Karimi, S., (2009). The Value of E-Learning with YouTube: Video Sharing for Education. Retrieved August 13, 2009, from:
Karch, M., (2009). YouTube explained - Overview of the Google Video Sharing Tool Retrieved August 13, 2009, from:
Marzano, R., Pickering, D., Arredondo, D., Blackburn, G., Brandt, R., Moffett, C., Paynter, D., Pollock, J., & Whisler, J. (1997). Dimensions of learning teachers manual. Colorado, USA: Mid-continent Regional Education Laboratory.